What is the Performance Marketing Alliance Anyway?

There’s been a lot of talk, and some controversy, about the Performance Marketing Alliance.

Well, I had a chance to interview Rebecca Madigan, founding partner of the Performance Marketing Alliance, to set the records straight…

Click Here to Listen to the Interview

Rebecca and I talk about a whole range of issues in this interview:

1. Do we need a unified voice representing all affiliates?
2. Can we, as an industry, clean up our reputation? How do we deal with the blackhat crowd?
3. With the advent of the New York “affiliate tax” do we need lobbies to push on interests?
4. Do we need industry self-regulation to keep both merchants and affiliates clean and in line with an agreed upon industry standard?

So what do you think? Do you think we, as an industry, need an association to represent our best interests?